Lollapalooza
Tic Tac
Lollapalooza
Client: Tic Tac
Agency: Golin
Designed for: Abel McCallister Abel
At Lollapalooza 2024, Tic Tac delivered a bold, flavor-forward takeover with a five-zone pop-up
experience that invited festivalgoers to taste, craft, chill, and share. From a vibrant DIY sampling
station to cooling mist zones, fruit-inspired photo ops, and a whimsical garden party lounge, each space
celebrated a signature Tic Tac flavor through immersive design.
Thousands of daily attendees stopped by to sample, craft, snap, and refresh themselves in a series of
immersive, brand-centric zones.
My Part
- Design Direction
- Sketching
- Graphics
- 3D Modeling
- Rendering
- Creative Strategy
Intial Concept Render
Flavor Town
Guests refreshed with mints, recharged their phones, snapped content, and made on-trend friendship bracelets using Tic Tac-inspired beads in distinct zones that celebrated different Tic Tac Flavors:
Freshmints
A cool-down oasis with misting fans, phone charging, and Tic Tac–shaped mirrors. A functional plus fresh optical design served both need and brand storytelling.
Fruit Adventure
A poolside photo op with bright decor and playful props evoked a summer retreat for social media–ready content.
Orange
Under an artificial orange tree bearing Tic Tac “fruit,” attendees lounged on a custom orange Tic Tac–bench, charged their devices, and snapped branded memories.
Strawberries & Cream
With a fun gazebo, bistro seating, and Tic Tac-shaped foliage, this garden-party vibe invited slow moments and lingering photo ops.
