Milk
PEP
Client: Every Women’s Marathon
Agency: Gale Partners
Designed for: Abel McCallister Abel
MilkPEP, a passionate advocate for athletic performance and wellness, sought to transform the traditional
marathon experience into a holistic celebration of female athleticism.
Through the inaugural Every Woman’s Marathon, the organization aimed to position milk as the ultimate
performance and recovery beverage for female athletes while fostering a sense of community among runners
by creating multiple interactive zones and unexpected moments both before and after the race race.
My Part
- Sketching
- 3D Modeling
- Rendering
- Creative Strategy
We Run For Us
Every Woman's Marathon came to life at Savannah's Trustees Garden, featuring a meticulously designed Wellness Fair & Expo and an electrifying Finish Festival that redefined the marathon experience for over 7,000 runners.
Key Elements:
A vibrant, Instagram-worthy Milk Lounge that transformed product sampling into a memorable brand interaction and extended the brand’s reach far beyond the event
Live Entertainment that kept the energy high, culminating in a surprise performance by Natasha Bedingfield
An Expo space that became a hub of connection with interactive areas like a sign-making station and a name tag wall that unveiled “We Run For Us” as runners removed their names.
Scheduled activities including Hair Braiding, Cooking Demonstrations, Yoga & Mobility, and Speaker Sessions
A Team Milk Recovery Area featuring onsite stretchers and Normatec boots to ensure athletes could recover in comfort and style
A premium VIP Zone experience complete with refreshments, lounge seating, and an exclusive view of the concert stage.
