ohmai.
work about

Auntie Anne's

In a world where wonder waits around every corner, we crafted an unforgettable experience for those who crave it. Introducing knead, Eau de Pretzel - Auntie Anne's butter scented fragrance that whisks you away to a realm of pretzel perfection. We created an immersive pop-up retail experience in New York City that allowed guests to sample the scent, enjoy Auntie Anne's pretzels, and take home exclusive merchandise.

ERR
Calvin Mai Designs

knead, a Auntie Anne's fragrance popup that smells like butter.
Concept render for knead, a Auntie Anne's fragrance popup
Shelf display for knead, a Auntie Anne's fragrance popup
Exterior of knead, a Auntie Anne's fragrance popup
Glorifier display for perfume at knead, a Auntie Anne's fragrance popup
Built stick of butter bench for knead, a Auntie Anne's fragrance popup
Closeup of retail for knead, a Auntie Anne's fragrance popup
knead, a Auntie Anne's fragrance popup