ohmai.
work about

Auntie Anne's

Introducing knead, Eau de Pretzel - Auntie Anne's butter scented fragrance pop up that whisks you away to a realm of pretzel perfection.

This immersive pop-up retail experience in New York City allowed guests to sample the scent, enjoy Auntie Anne's pretzels, and take home exclusive merchandise.

ERR
Calvin Mai Designs

Concept render for knead, a Auntie Anne's fragrance popup

Concept Render

First Round

knead, a Auntie Anne's fragrance popup that smells like butter.
Shelf display for knead, a Auntie Anne's fragrance popup
Exterior of knead, a Auntie Anne's fragrance popup
Glorifier display for perfume at knead, a Auntie Anne's fragrance popup
Built stick of butter bench for knead, a Auntie Anne's fragrance popup
Closeup of retail for knead, a Auntie Anne's fragrance popup
knead, a Auntie Anne's fragrance popup